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Exam 11: E-Commerce

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Question 1

Short Answer

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A market exchange site is sometimes referred to as a(n) ____________________.

Correct Answer

verified

e-marketplace

Question 2

Multiple Choice

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When intermediary hubs specialize in a specific industry (such as healthcare) , they are sometimes called ____ hubs.

A) vertical
B) horizontal
C) centered
D) subscription

E) B) and C)
F) None of the above

Correct Answer

verified

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Question 3

Multiple Choice

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If you own the trademark to your business name, the ____ Consumer Protection Act protects your trademark in cyberspace.

Widely-used ____________________ services that an e-commerce Web site might include are online order tracking, online versions of product instruction manuals, and customer service via e-mail or live chat.

E-commerce Web sites cannot be designed and developed in-house; instead, businesses have to outsource these tasks to a professional Web development company.

Explain the consumer-to-consumer (C₂C) e-commerce business model.

____ seals are issued by the Certificate Authority issuing the site's SSL or EV SSL certificate and are designed to remind shoppers that the site is protected by that certificate.

Because of the low overhead costs associated with ____, new e-commerce businesses can enter the marketplace relatively inexpensively.

What is storefront software?

Although some people are hesitant to send their credit card information over the Internet, it is by far the most common payment method used for online purchases.

An emerging m-commerce alternative is Near Field Communication (NFC) technology, which uses x-rays to facilitate communication between devices.

Sponsored links are associated with a specific search term and are the links displayed first or in a special sponsored links area whenever that term is searched for. _________________________

Many ____________________ are available to gather prices, shipping, and delivery information from multiple sites for a particular product and summarize the results to help locate the best buys from potential vendors.

With the ____, businesses sell goods or services to individual consumers.

Web sites such Amazon.com, Walmart.com, Overstock.com, and BestBuy.com are examples of ____ sites.

Businesses that sell goods and services via only the Web are often called dot-orgs. _________________________

____ is the term used to describe conducting business transactions-generally financial transactions-via communications technology.

-The accompanying figure shows a(n) ____ credit card.

Although B₂C was initially expected to be the most prominent type of e-commerce business model, revenues from the ____ model are now expected to far surpass the B₂C marketplace.

Common ____ activities include providing online order status information, links for tracking delivery shipments, downloadable product manuals, and online technical support, such as via e-mail or live chat.